In the highly competitive world of e-commerce, grabbing the attention of potential customers and converting them into paying customers is crucial. One effective way to achieve this is by creating a sense of urgency and scarcity. Countdown timers have emerged as a powerful tool for achieving these objectives in Shopify stores. In this blog post, we will explore the benefits of countdown timers for Shopify stores and introduce the Sales Rocket app, a feature-packed tool that can revolutionize your e-commerce game.
Countdown timers are incredibly effective at creating a sense of urgency among shoppers. By displaying a timer that counts down to a specific event, such as a limited-time offer or a flash sale, you can motivate potential customers to take immediate action. The fear of missing out (FOMO) is a powerful psychological trigger, and countdown timers capitalize on this by encouraging visitors to make a purchase decision quickly.
When customers feel a sense of urgency, they are more likely to make impulsive buying decisions. By incorporating countdown timers strategically on your Shopify store, you can significantly boost your conversion rates. The presence of a ticking timer can prompt customers to finalize their purchase, reducing cart abandonment rates and increasing sales. Studies have shown that countdown timers can increase conversion rates by as much as 300%.
In the digital landscape, establishing trust with potential customers is essential. Countdown timers can help in this regard by demonstrating that your store is reliable and transparent. By clearly indicating the limited availability of a product or the duration of a discount, you show customers that you are not attempting to manipulate them. This transparency builds trust and credibility, making customers more likely to complete their purchases.
Impulsive buying is a common phenomenon in e-commerce, and countdown timers can be a powerful catalyst for this behaviour. When shoppers see a limited-time offer displayed alongside a countdown timer, they often feel compelled to make a purchase to avoid missing out on a great deal. By leveraging this psychological impulse, you can drive higher sales and capitalize on the excitement and immediacy that countdown timers create.
To maximize the benefits of countdown timers, consider using the Sales Rocket app for your Shopify store. This feature-packed app offers a range of powerful tools to optimize your e-commerce performance, including a versatile countdown timer feature. Here are some of the benefits of the countdown timer feature offered by Sales Rocket.
Sales Rocket provides a wide range of customization options for your countdown timer. You can choose from various designs, colors, and sizes to match your store's branding and layout. This flexibility allows you to create a seamless and visually appealing user experience.
With Sales Rocket's countdown timer feature, you can create timers for a variety of events, such as flash sales, product launches, or limited-time offers. The app also allows you to schedule timers in advance, saving you time and effort.
Countdown timers are a valuable asset for Shopify store owners looking to increase sales, create urgency, and boost conversion rates. By incorporating countdown timers strategically, you can tap into the psychology of urgency and drive customer action. To optimize the usage of countdown timers, consider leveraging the Sales Rocket app, which offers a feature-packed solution for your goals. Embrace the power of countdown timers, and watch your Shopify store thrive with increased sales and customer engagement.
Do you ever notice that when you’re online shopping, there’s sometimes a small “add to cart” button that follows you down the page? It’s not the most noticeable sometimes, but when you do notice it, it’s usually because you conveniently need it. That, my friend, is called a sticky add-to-cart icon.
In more professional terms, a sticky add-to-cart is a button in eCommerce stores that moves up and down the page in sync with customers scrolling through your store. Sometimes it’s at the top, sometimes the bottom, and sometimes the side. Regardless of its precise location, it’s always there to give customers an easy way to checkout with low friction.
The sticky add-to-cart is actually super easy to implement on any Shopify store, and comes with lots of good-for-your-business upsides. Read on to learn the 5 reasons why you should add it to your site if you don’t already, along with a few IRL examples to inspire you.
Think about it for a second: when you’re in a physical store, you’re always carrying your shopping cart around with you. You don’t return all the way to the front of the store and leave an item at checkout each and every time you find something you want to buy. Similarly, you always want to keep tabs on “what’s in your cart.” The same goes for shopping online.
Any small blip or disruption in a user’s shopping journey can lead them to simply turn away. This includes needing to open a new tab to see product info or to add something to your digital shopping cart. It also includes clicking through to a new page simply to see all that’s in your shopping cart.
A sticky add-to-cart, however, makes both the shopping and checkout experiences simple and easy.
The point of any eCommerce website is, obviously, to sell things on said website. This is only possible with a clear CTA, or “call to action.” Usually, CTAs are typically visible as a shop button that says “add to cart” or “shop now.” A sticky add-to-cart, however, is almost like another CTA—it’s both a constant reminder that the customer should be making a purchase and also a literal extra opportunity for a customer to make a purchase.
Unlike having too many CTA buttons, though (which can often feel a little bit like clickbait), sticky add-to-carts are subtle. They’re there for the customer as needed, but they’re not pushing the customer to buy in an obnoxious, tacky way.
Since sticky add-to-carts make shopping easier and more seamless, fewer people are likely to churn and leave their carts behind. Fewer abandoned carts, on the flip side, means more conversions. This is not just good news for your Head of Ecomm, but also good for sales and your bottom line.
This reason is pretty straightforward: since fewer customers are abandoning their carts and since conversions are higher, sales are also higher. It’s just basic math.
However, this calculation doesn’t even include the impact of an improved customer experience. An improved customer experience means improved customer satisfaction, which often leads to more loyal customers (higher customer lifetime value). This, in turn, leads to more and more sales—particularly over time.
Now all of these benefits combined? Higher revenue for you and your eCommerce business. (We already mentioned that a sticky add-to-cart would make your Head of Ecomm pretty happy, but your CFO will be pretty stoked, too.)
Now let’s take a look at some of these benefits in action.
First, let’s look at Glam Game Beauty, an eCommerce retailer selling makeup products and more. On Glam Game Beauty’s site, the sticky add-to-cart is visible as a small quick-buy button hovering over each individual product in the collection while scrolling down the product catalog. Now why is this great? It makes shopping at this Shopify store so much easier. The sticky add-to-cart quick-buy button serves as a constant CTA, literally— you can add any product, or multiple products, quickly with one click. You can even browse different color options by clicking this button. Even better, you can do all this without ever leaving the page or opening a new tab. Now talk about a seamless customer experience.
For another example, let’s look at Dittyroo!, an eCommerce fashion retailer. Similar to Glam Game Beauty, Dittryroo! has sticky add-to-cart quick-buy buttons on every product across their collection. With these buttons, you’re also able to browse and select different color and sizing options without ever having to go to a new page.
However, Dittyroo! also has a classic sticky add-to-cart icon always visible on the right-hand side of the page. No matter how far down a customer scrolls, this sticky cart remains hovering on the right side of the screen, ready to be swept away (we mean towards checkout) with one simple click. Whenever the customer is ready to buy, the sticky add-to-cart is ready to fast-track you to make the purchase without any additional distractions.
For the sake of one final example, let’s look at Power Bend, an eCommerce retailer selling compression bands for athletes. Different from Glam Game Beauty and Dittyroo!, Power Bend actually utilizes a unique sticky add-to-cart bar at the bottom of every PDP (product page). This sticky add-to-cart bar is extremely convenient for customers scrolling the PDP in an attempt to learn more. Why? Let’s dig a little deeper.
Let’s say you’re a customer and you scroll down to the customer reviews section of the PDP. After reading the reviews, you’re convinced to buy. However, you don’t need to scroll allll the way back up to add the band to your shopping cart. Instead, with the sticky add-to-cart bar at the bottom, you can add it without a single scroll. Again, the sticky add-to-cart fast tracks you to making the purchase without any extra steps.
Convinced that you should add a sticky add-to-cart to your eCommerce store? Great! Now you just have to implement it. Luckily, we have an app for that.
Implementing a sticky add-to-cart functionality is easy with Sticky Add To Cart Booster Pro, available to Shopify merchants. It’s easy to install, no developer resources are needed, and you can even brand the carts with your store’s theme colors.
Try it free for 14 days today and see the benefits of a sticky add-to-cart for yourself.
In a sea of Shopify apps, it can be quite challenging for Shopify merchants to decide which apps to install. What is needed? What is wanted? What might slow down the page speed or interrupt the purchase funnel? It's so overwhelming that decision paralysis can take hold.
In this article, let's focus on the top 6 features used by merchants that have installed the Sales Rocket Shopify app.
In the fast-paced world of eCommerce, page speed optimization has become an essential aspect of running a successful online business. Customers expect websites to load quickly, and any delays can lead to frustration and lost sales. This is where a Page Speed Optimize widget can be incredibly beneficial for your Shopify store. This widget analyzes your website's performance and provides you with actionable insights and recommendations to optimize your website's loading speed. With this widget, you can identify and fix any speed-related issues, leading to a better user experience and increased sales. A faster website also has the added benefit of improving your search engine rankings, as page speed is a key factor in Google's algorithm. So, investing in a Page Speed Optimize widget for your Shopify store is a smart move that can pay off in the long run.
In Cart Upsell widgets are becoming increasingly popular among Shopify store owners as they can help increase revenue and customer satisfaction. Essentially, these widgets prompt customers to add complementary or related products to their cart before checkout, thereby increasing the average order value. This strategy is particularly effective for stores with a wide range of products or those that offer bundles or packages. With an In Cart Upsell widget, you can showcase the products that customers may have missed while browsing your store, or suggest products that are frequently bought together. This can result in increased sales and customer satisfaction, as customers feel that they are getting more value for their money. Additionally, this strategy can lead to increased customer loyalty as customers are more likely to return to your store if they feel that they have received a personalized shopping experience. So, if you're looking to increase your store's revenue and customer satisfaction, an In Cart Upsell widget is worth considering.
The use of a Stock Countdown widget on your Shopify store can be an effective way to create a sense of urgency among your customers and increase sales. This widget displays the number of items left in stock for a particular product, encouraging customers to purchase before the product sells out. This strategy is particularly effective for stores with limited stock or for products that are in high demand. By creating a sense of urgency, customers are more likely to make a purchase sooner rather than later, which can help increase your store's conversion rates. Additionally, the use of a Stock Countdown widget can also help create a sense of exclusivity, as customers may feel that they are getting their hands on a product that is in high demand and limited supply. This can also help build customer loyalty, as customers are more likely to return to your store if they feel that they have received a personalized and exclusive shopping experience. Overall, incorporating a Stock Countdown widget into your Shopify store can be a simple yet effective way to boost sales and customer engagement.
When you sign up for a Shopify account, your store automatically includes Shopify branding, such as the Shopify logo and text in the footer. However, removing this branding can have a positive impact on the credibility and branding of your own business. By removing the Shopify branding, you can create a more professional and personalized look and feel for your store, which can help establish trust with your customers. This can also help differentiate your store from other Shopify stores and increase brand recognition. Furthermore, having your branding displayed prominently in your store can help with brand recall and help customers remember your business more easily. This can help increase customer loyalty and repeat business. Overall, removing Shopify branding can help your store look more professional, increase brand recognition, and create a more memorable shopping experience for your customers.
Using an Animated Add to Cart widget on your Shopify store can have several benefits that can help increase customer engagement and conversions. This widget is designed to make the process of adding items to the cart more visually appealing and interactive for customers. With this widget, customers can see a fun and visually engaging animation as they add items to their cart, which can make the shopping experience more enjoyable and memorable. Additionally, this widget can help create a sense of urgency and excitement, as customers feel like they are "locking in" their purchase as they add items to their cart. This can also help increase the likelihood of customers completing their purchase, as they have already taken the first step in the checkout process. Overall, incorporating an Animated Add to Cart widget into your Shopify store can help make the shopping experience more enjoyable, and memorable, and increase the likelihood of customers completing their purchase.
A Cart Reserved widget on your Shopify store can be a powerful tool to help increase sales and customer satisfaction. This widget works by reserving items in a customer's cart for a set period, typically between 10-30 minutes. During this time, the items in the customer's cart are reserved and cannot be purchased by anyone else. This can be particularly useful for stores with limited stock or for products that are in high demand. By reserving items in a customer's cart, you can create a sense of exclusivity and urgency, which can encourage customers to complete their purchase before the reservation period expires. This can also help reduce the likelihood of abandoned carts, as customers are more likely to complete their purchase if they know that their items are reserved and cannot be purchased by anyone else. Overall, using a Cart Reserved widget can help increase sales, reduce abandoned carts, and improve customer satisfaction by creating a more personalized and exclusive shopping experience.
Believe it or not, all of these features are all available in 1 app, not 6. The page speed issue is a non issue and there are a ton of revenue boosters to support the nominal monthly subscription costs that start at $9.99 and tops at $49.99 a month for Shopify Plus merchants. Sales Rocket can be installed for a 14-day free trial on the Shopify app store today!
One of the most crucial aspects of running an e-commerce store is to ensure that your customers have a seamless shopping experience. One of the biggest challenges in achieving this is making the process of adding products to the cart as effortless as possible. To achieve this, you need to make it easy for customers to find what they want and complete their purchases without any friction.
Two effective ways of achieving this are by using sticky add-to-cart buttons and quick-buy buttons on collection pages. In this article, we will discuss the benefits of using these features on your Shopify store, and how to use them effectively to reduce cart abandonment and increase sales. We will also provide practical tips on choosing the right placement for these buttons, making them mobile-friendly, and testing and optimizing them for maximum effectiveness.
A sticky add-to-cart button is a button that remains in a fixed position on an eCommerce store as a customer scrolls through a product page. This means that the button is always within reach and accessible to the customer, regardless of how far down they have scrolled. The purpose of a sticky add-to-cart button is to simplify the checkout process for your customers and reduce the number of clicks it takes for them to purchase a product.
A sticky add-to-cart bar is a fixed element on an eCommerce store that remains visible as the user scrolls down the page. It typically contains an "add to cart" button, cart icon, or both, and it stays in the same position on the screen regardless of how far down the user scrolls. This feature allows customers to quickly and easily add products to their cart without having to scroll back up to the top of the page. The sticky add-to-cart bar is commonly used on Shopify stores fixed on the top of the page or the bottom of the page.
Buy Buttons on the Collection Page
As an online store owner, one of your primary goals is to make it as easy as possible for customers to buy from you. One way to do this is by adding Buy Buttons on the collections pages of your Shopify store.
A collection page is where you display a group of products that share a common feature, such as a product category or a particular style. By adding Buy Buttons on these pages, you can make it easy for customers to add products to their cart without having to navigate to the individual product pages.
Now each product in a specific collection can have Buy Buttons for customers to easily add the product to the cart without any friction. When a customer clicks the Buy Button, they will be taken directly to the checkout page with the product already added to their cart.
Using sticky add-to-cart buttons and quick-buy buttons on collection pages is an effective strategy for reducing cart abandonment and increasing sales on a Shopify store. This is because it simplifies the purchasing process, improves the user experience, and encourages customers to buy products with ease. The sticky add-to-cart button ensures that the cart is always visible and accessible, making it easier for customers to add products to their cart. The quick buy button allows customers to purchase products directly from the collection page without having to navigate to the individual product page. These features help to reduce friction in the buying process and make the shopping experience more convenient for customers. By implementing these features and testing and optimizing them, a Shopify store can significantly improve its conversion rates and drive more sales.
All of this and more can be achieved with Sticky Add to Cart Booster Pro, available for Shopify merchants. It's easy to install, no developer resources are needed and you can brand the carts with your store's theme colors. If you want to achieve something more advanced like animated buttons or carts, please contact support to help you set it up for free today.
As an ecommerce business owner, it's no secret that getting people to buy from your Shopify store can be challenging. You've created a beautiful website, offered amazing products, and done your best to get the word out. But how do you get potential customers to buy more to increase sales revenues and make a profit?
Well, the secret lies in the art of incentives, and no incentive is more effective than good old volume discounts. Offering discounts for purchasing large quantities can increase your sales and build customer loyalty.
Below, we’ll dive into the world of bulk discounts and how you can leverage them to take your Shopify store to the next level.
A volume discount (or bulk discount) is when you offer customers lower prices for purchasing more than one item. This pricing strategy aims to incentivize customers to purchase larger quantities of a product. The more items purchased, the bigger and better the discount.
Bulk discounts can also help you increase the sale of slow-moving inventory to free up your warehouse. Additionally, the discounts can attract new customers since they’re often more likely to buy when prices are lower.
If you’re considering implementing volume discounts, you should decide which type best suits your business. You can choose from the following two types:
Quantity discounts are a type of pricing strategy that offers customers a lower price per unit when they purchase larger quantities. In other words, a customer's discount will depend on the number of items they buy. These volume discounts have tiers, meaning that the more items your customers buy, the higher the discount they will get.
For example, if you sell iPhone cases for $9.99 each, you may offer a quantity discount of 10% off if the customer purchases 3 cases and 15% off if they purchase 5 cases. This encourages them to buy more than one case at once, benefiting you and the customer.
Tiered discounts are based on the same concept as quantity discounts. However, instead of offering a discount for each item purchased, customers receive discounts based on how much they spend.
For example, you may offer a 5% discount for orders over $50 and 10% for orders over $100. Tiered pricing incentivizes customers to spend more money to get a bigger discount, which is beneficial for your business since it encourages them to buy more items.
Now that you know what volume discounts are and their different types, it’s time to learn how to offer them on your Shopify store. The two best options include using the built-in discount feature or a third-party app.
The easiest way to offer volume discounts on your Shopify store is by using the built-in discount feature. This feature allows you to create promotional codes for discounts, which customers can use at checkout when they purchase a given product quantity.
The built-in feature allows you to select the discount type, including amount off products, amount off order, or buy X get Y. If you want to create a discount for given products, you can use the amount off products options. You can then proceed to choose a name for your discount code.
For the discount type, you should select whether you’re offering a percentage or a fixed amount. You should also indicate whether the discount applies to a specific product selection or all items.
The discounts feature allows you to choose the minimum purchase requirement, such as the minimum number of items or purchase amount required for customers to qualify for the discount.
If you want more customization options and features, you can use a third-party app like Sales Rocket to create and manage volume discounts on your Shopify store. Sales Rocket has various in-app features, including volume discounts, cart upsells, a countdown timer, a shoppable Instagram feed, and more.
The volume discounts feature allows you to offer tiered pricing, allowing shoppers to enjoy quantity discounts when purchasing your products. Sales Rocket will display the prices and discounts in your shoppers’ local currency.
The best thing about using Sales Rocket to offer volume discounts on your Shopify store is that you can leverage other features to increase your sales and revenue. For instance, you can use the cart upsells feature to suggest related products that shoppers should buy to get a bigger discount.
You can also use the stock countdown to create a sense of urgency, encouraging shoppers to purchase fast before the offer ends and the product is out of stock. You can also leverage the sales notification feature to show shoppers how others are taking advantage of your offer. With sales notifications, you can give your customers the social proof they need to make more purchases and qualify for higher discounts.
Here are some tips that can help you make the most of your volume discounts:
Set clear thresholds for discounts: Define the minimum purchase amount or product quantity customers need to reach to qualify for discounts.
Offer attractive discounts: Give customers a good reason to buy with you by offering attractive discounts. Offer a decent discount that will appeal to your shoppers without hurting your profits too much.
Create time-limited discounts: To create a sense of urgency, use time-limited discounts to encourage shoppers to purchase quickly. You can also include countdown timers in your promotions to remind customers when the offer will expire.
Promote your volume discounts: Use email marketing, social media campaigns, and other strategies to get the word out about your offers.
Offering volume discounts on your Shopify store is a great way to increase sales and revenue by attracting more shoppers looking for better deals. If you want to get the most out of your volume discounts using a third-party app, consider adding Sales Rocket to your Shopify store.
Besides helping you offer volume discounts, the app can also help you increase the average order value, create a sense of urgency with countdown timers, and showcase social proof through sales notifications. Start your free trial to see how Sales Rocket can help you increase your revenues.
There are currently over 7,000 apps in the Shopify app store for merchants to choose from. Developers continually tell stores that each app slows down page speed so be careful how many are installed. The operational cost of having apps can be high if stores aren't careful. So what is the best functionality to choose to personalize the shopping experience without slowing down the user experience and breaking the bank?
Enter: Sticky Add to Cart Booster Pro. The good news is the app does not slow down the page speed and the cost of the montly subscription ranges from $8.99-$39.99 a month depending on the Shopify plan. Now that we got that out of the way, let's talk about why having sticky add to cart features will help Shopify stores to increase conversions and reduce cart abandonment.
Adding an ‘Add to Cart” feature to an eCommerce store is a small but immensely impactful step in improving the customer experience. This feature encourages shoppers to quickly add items to the cart for fast and easy checkout. The faster and more streamlined our path to purchase is, the easier it is for customers to make their way to completing the purchase funnel.
The sticky add-to-cart feature has many advantages for Shopify stores. To begin with, customers no longer have to scroll up and down the page to add items to their cart. Instead, the ‘add to cart’ button is always visible at the top of the page, making it accessible and easy to use. This feature also helps to increase conversion rates on your Shopify store as customers can instantly add their items to the cart without any distractions or hassle.
Furthermore, the sticky add-to-cart feature also provides customers with more convenience as they no longer have to revisit the store to add items to the cart. With a sticky add-to-cart feature, shoppers can quickly and easily add items to the cart without having to log out or switch between pages.Benefits of the Sticky Add-to-Cart Bar
The sticky add-to-cart bar is a bar at the top or bottom of the page that is always visible for easy checkout. To trigger this feature, shoppers can scroll down the page when the bar will appear at the top or bottom of the page. This is also always visible no matter where the shopper is on the page and won't get lost or distracted by completing the intended endpoint which is ultimately checking out with a purchase in the cart.
In addition to improved customer experience, the addition of a sticky add-to-cart feature to an eCommerce store can also help to improve sales. As customers can quickly add items to the cart, it encourages them to purchase more items and complete their checkout process faster. This can lead to an increase in cart value, as customers are likely to add more items to the cart if they do not have to complete a tedious process. This is why the quick-buy feature is so effective on collection pages. Furthermore, it can also help reduce cart abandonment as customers can quickly adjust their cart to reflect their purchase decisions.
The sticky add-to-cart feature can also help to increase customer loyalty as customers know they can easily and quickly add items to their cart when they visit the store. This makes it more likely for them to return and purchase from the store in the future.
Overall, the introduction of the sticky add-to-cart feature to an eCommerce store is a great way to improve the customer experience and boost sales. From improved accessibility and convenience to reduced cart abandonment and increased customer loyalty, the sticky add-to-cart feature can help to significantly improve the performance of an eCommerce store. Because the app sits on the front end, it does not affect page loading speeds or the performance of the site from a UX/UI perspective.
In conclusion, the sticky add-to-cart feature is an invaluable addition to eCommerce stores as it helps to create an improved customer experience, boost sales, and a reduction in cart abandonment. By making the ‘add to cart’ button more visible and accessible, customers can quickly add items to the cart for fast and easy checkout. Additionally, the sticky add-to-cart feature can also help to reduce cart abandonment and increase customer loyalty. Overall, this feature is essential for improving the performance of an eCommerce store.
Sticky Add to Cart Booster Pro is available to Shopify merchants with a free 14-Day trial.
Sticky Add to Cart functionality is a great way to help customers quickly purchase products on your Shopify store. With Sticky Add to Cart functionality, customers can add items to their cart on any page within your store, or even directly from product pages. This will help to make the checkout process faster and easier for customers, while also increasing conversion rates on your store. It's a win-win all around.
A Quick Buy feature can also be used in tandem with Sticky Add to Cart functionality. This feature will enable customers to quickly purchase items on collection pages without having to click through to a product page or add items to their cart. The Quick Buy feature can be enabled easily on your Shopify store without the need for developer resources.
Another great way to make use of Sticky Add to Cart is by taking advantage of upsells and cross-sells. Upsells and cross-sells allow you to suggest additional items or services to customers while they are in the process of purchasing a product. These suggested items can be shown as a Sticky Add To Cart option on the product page, and when a customer clicks it they will be able to quickly add these items to their cart as well.
Finally, a great way to make use of Sticky Add to Cart is by taking advantage of Cart Note. Cart Note allows customers to add notes to their cart that will appear during the checkout process. This is great for customers who want to give special instructions or ask questions about their order. Cart Note can be enabled through the Shopify dashboard, and it will appear as an option on the checkout page.
As customer demands grow for online shopping, merchants need to stay up-to-date on the latest offerings for personalization and the best UX/UI experience to offer shoppers. People's time is limited and with so many choices available today, stores need to give customers what they want right in front of their faces. The risk of cart abandonment and losing the opportunity to win that customer over can happen within a matter of seconds. By making use of Sticky Add to Cart, Quick Buy, upsells and cross-sells, and Cart Note, merchants can streamline the checkout process and increase conversion rates on the eCommerce shopping experience.
For sticky add to cart and quick buy functionality, Sticky Add to Cart Booster Pro offers Shopify store owners the ease of getting up and running with these functions effortlessly and in a cost effective way. Download Sticky Add to Cart Booster Pro on Shopify free for 14-days with plans starting at $8.99 a month for the Basic Shopify plan and all pricing is plan based.
Improving the user experience is vital for selling products in eCommerce stores. A customer on a laptop needs an easy way to add items to their cart without having to scroll to the top of the page. This is even more important on mobile devices due to the tiny screens. Having a sticky add-to-cart button can be beneficial in cutting down the abandonment of carts due to finding where to go next.
A sticky add-to-cart button is perhaps one of the best ways to enhance the customer experience on your Shopify store. It is a design element that allows you to keep the "add to cart" button visible even as your visitor scrolls around on the site to various areas. As a result, can instantly add your products to the cart even as they are browsing the page. Then, when they are ready to checkout, shoppers can move on with the purchasing process with an easy-to-find cart.
The add to cart button remains fixed on the right side of the screen, no matter what the user does on the page.
Why should you use a sticky add-to-cart button like this?
There's no reason not to use it, but a clear value to doing so. It's one of the easiest ways to improve conversions on your Shopify store if your customers are using mobile devices to make purchases.
In testing, sticky add-to-cart buttons helped to generate 7.9% more completed orders. That means more revenue to your bottom line. For many eCommerce stores, it's vital to capture as many sales out of the traffic you are driving to the store, especially if it's through paid media.
Satisfied customers buy, tell their friends, and come back. So does a sticky add-to-cart feature matter in maximizing sales and reducing cart abandonment?
On desktop versions of your store, customers need to be able to gather information quickly. As they scroll, they pick up on the key features, see the price, and learn about the product. When that button is present, even as they scroll, they can quickly and easily add that product to their shopping cart. They do not have to scroll up to find the page.
Most importantly, you're eliminating a jumping-off point in the sales process. It's one less step the user has to take to buy.
How many of those smartphone users are making purchases on their devices, though? A PEW Research study found that 76% of U.S. adults use their mobile phones to make purchases. More specifically, 92% of people aged 30 to 49 are doing so.
If your customers are within this demographic, chances are high that they are using smartphones to make mobile purchases. Capturing these purchases is dependent on how well your store functions on a smartphone.
Adding mobile-friendly features like this to your site will enhance your ability to meet the needs of your customers. When you optimize the site like this, with simple design elements like sticky add to cart and quick buy buttons, you're making it easier for people to buy from your Shopify store.
At the same time, you're building loyalty and trust with your store so shoppers become repeat purchasers. The next time they need to buy that product or future products, they know the process is simple and straightforward with your store. That makes the shopping experience customer forward where you are more likely to get repeat customers, and your brand will score some much-needed boosts.
Another core benefit is that having this feature helps minimize the risk of cart abandonment. Customers will always know where to go to checkout with low friction and multiple clicks.
How do you know if this is an investment worthwhile to your site? Before you dive in and try to determine how well a sticky add-to-cart button could work for you, consider a few tips:
Here's the good news. Adding sticky add-to-cart functionality is a simple way to add a better UX experience to your site that is low friction, low cost, and easy to implement. Start your free 14-Day trial today using Sticky Add to Cart Booster Pro. Available on the Shopify app store.
The e-Commerce industry has grown substantially in the last two years. Shoppers expect great UX and UI experiences to make it easy to checkout with your products. Adding a sticky add to cart bar is an excellent choice because it tailors to your customer's needs, boosts efficiency, and encourages sales.
In this article, we will show you the benefits of adding sticky add to cart buttons to your Shopify store and how to do it.
A sticky add to cart bar—sometimes called a floating cart—is a straightforward button on the top or bottom of your ecommerce store.
It's a bar that follows a shopper around to enhance the customer experience.
The cart button follows the customer around as they scroll down the page looking for more products to add to the cart. Having this always visible ultimately makes it easy to checkout with low friction.
1. It’s Always Visible on Your Store
The best advantage of a sticky add to cart button is the visibility. Whenever a customer scrolls down the page, the sticky add to cart button gives shoppers easy access to checkout.
2. It Can Show Product Details
A sticky add to cart bar can show product details—such as the name, price, quantity, and image—to your customers. As a result, shoppers won't get distracted while on your product pages as all of the details are in front of them in the bar.
3. It Prevents Customers Abandoning Their Carts
There’s nothing worse than customers abandoning their carts. One second the customer is about to purchase; the next second they’re gone. **Thankfully, a sticky add to cart bar can stop customers from leaving their carts and increase your conversion rate.
4. You Can Get More Sales
Recent tests have proven companies can achieve 8% more orders if they have sticky add to cart buttons. The test ran for 14 days and recorded around 2,000 orders per variation. However, even an 8% increase could make an enormous boost to your eCommerce business.
Some of the world’s most successful eCommerce platforms use sticky add to cart buttons. Here are some of the best examples:
Gymshark is one of the world’s leading online fitness brands. They change the writing of their sticky add to cart button depending on the locations. For UK customers, it says add to bag; for US customers, it says add to cart.
Skims is a leading eCommerce platform selling underwear, shapewear, and loungewear. They use a sticky add to cart button spanning the entire length of the page. It seamlessly blends into the rest of their site.
Famous eyewear company, Bailey Nelson, has a sticky add to cart button at the top of its page. The button includes the product name, color, and price—which massively enriches the customer’s experience.
Popular fashion eCommerce platform, Holland Cooper, uses a large sticky add to cart bar that moves as customers scroll down the page. The sticky add to cart button includes the name of the product, the price, and the color.
Lazy OAF has a sticky add-to-cart button that asks customers if they want 10% off products. It also perfectly blends in with the color of their site.
The best way to add sticky add to cart buttons to your website is through a third-party plug-in on Shopify.
A sticky add to cart button is a simple—yet incredibly beneficial—addition to your Shopify store. With Sticky Add to Cart Booster Pro, you can capture more sales from your store within minutes of installation.
Conversions are exciting, aren't they? They're the moments when a customer visits your Shopify store and decides to buy one or many of your products. A new site visitor is going to do one of two things: either buy a product or three or abandon because the experience fell flat compared to other stores they visit in their journey of discovery. With so many things out of your control, it's important to focus on the things you can control, such as having the right tools and strategies in place to turn more casual visitors into paying customers.
Conversion rate optimization is a process that helps merchants improve the percentage of store visitors that complete the desired action, such as making a purchase. It's beneficial for any store looking to benefit from an improved customer experience and increased revenue.
Customers have specific expectations when visiting your store today. Therefore, it needs to be designed with your customers in mind. Buyers are busy people who are looking for convenience and ease. Managing a Shopify store takes a lot of time, energy, and can get very expensive when adding tools to run your business. If you're unsure how to use apps to optimize your store or don't want to spend several hundreds of dollars on your app tech stack, then considering an all-in-one Shopify app like Sales Rocket might be the best strategy.
If you're reading this, you're either reviewing the performance of your site to see how it can be optimized or you want to understand more about conversion rate optimization. We're going to assume you want to learn more about CRO because you've found a flaw in your conversion funnel and want to fix it. Maybe people are visiting your store but not purchasing anything. There might be a leak and we're here to help you plug it with some site options with powerful functionality.
Let's review five features of Sales Rocket that will improve your store and ultimately aid in capturing conversions.
A Stock Countdown feature allows you to generate a sense of urgency by showing your customers how many items are left in stock. Stock Countdown will make it look like there is limited stock, so customers will be more likely to buy before the product runs out.
Urgency can be a powerful marketing tool in your eCommerce toolkit. Incorporating a feeling of urgency on your Shopify store might help increase conversion rates.
Stock Countdown also shows your shoppers how many items were sold and how many items are left in stock. This feature can be used on individual products or all of your products at once.
Sales Pop Notifications allow your store to show an alert when a customer purchases an item from your store. These alerts give customers a sense of urgency that other people are buying your products at the same time as they are looking to do the same, which can persuade them to buy as well.
These pop-ups display the customer’s name, location, and the product they bought. The goal of this feature is to create a sense of urgency for your customers and make them feel like other people are buying products from your store. This can have a significant impact on your store's conversion rate.
it's clear how useful this feature is for increasing conversions and boosting sales by making your store look busy and trustworthy. When shoppers visit your store, it builds trust for your brand and incentivizes more sales from visitors.
An Animated Add to Cart button makes the Add to Cart button appear larger as you scroll down the page. It's easier for customers to see and click on the Add to Cart button, so they are more likely to add items to their shopping cart.
The Sales Rocket app adds an "Add to Cart" button to the photos in your product gallery, so customers can add items to their cart without visiting a product page. Giving your customers an easy way to buy products is the name of the game here!
The Countdown Timer feature offers the best solutions to create urgency that motivates hesitating customers to buy as soon as possible to catch the juicy deals before time runs out. A countdown timer is a virtual clock that counts down from a certain date or number to signify the end or start of a promotion or event.
Countdown timers are a common feature on eCommerce sites, especially during holiday sales periods like Black Friday and Cyber Monday. They're also an effective way to provide a sense of urgency for your customers by making them aware of how much time is left before an offer expires.
Stores utilize countdown timers to count down the days before a special price or offer becomes available. It may be used to pique people's attention and keep them coming back for more.
Countdown timers allow e-commerce stores to show a countdown to the beginning of sales or the end of discounts. This can assist to reduce basket abandonment, resulting in increased sales.
Create urgency that motivates hesitant customers to buy as soon as possible to catch the best deals before time runs out. You can display sales countdown timers on specific product pages, collection pages, and even the homepage, so customers cannot neglect the offers that are getting timed out.
In the end, there are a number of variables you can tweak when aiming for conversion, with each one contributing to a sizeable change in your conversion rate. The main takeaway is that all areas of your store from the home page to, the product page, to the cart, all have a significant impact on your conversion rates. Small, tactical tweaks won’t shoot your conversion rate to the moon, but it is important to keep these areas in mind as you work on additional pages on your site. Increasing conversion rates can be a tricky thing to master, but with the help of Sales Rocket, you can make a real difference in capturing sales to your Shopify store. There are 40+ features available in Sales Rocket today that have other functions that we will cover in future blog posts.
Start your free 14-days trial with Sales Rocket to start increasing your store’s conversion rate today!
Cart abandonment remains a common problem businesses regularly face since customers don’t always finish the buying process. If you run a Shopify store, you’ll want to minimize cart abandonment and increase sales by having people go to checkout.
To minimize cart abandonment as the holiday season approaches, consider Shopify marketing apps, look into the best features, and apply them. If you don’t know where to start, review five key features some apps can provide you with concerning cart abandonment in order to boost your profits.
Quite a few customers order their items later than they should, so they might not buy the product because they think it won’t arrive in time. However, if you provide a get-it-by timer on the page, your customers will know when they can expect the item to arrive. This way they feel safe that the product will arrive when they need it.
For example, some people may need the product as quickly as possible, so they’ll want to secure a good deal with a fast delivery date. If you let them know the delivery date, they’ll have a reason to purchase the item immediately and avoid an abandoned cart.
Not only does it inform the customers, but you’ll encourage them to make the purchase immediately. They don’t want the product to arrive late, so they’ll want to order it within that time limit to get it as soon as possible.
You can set the timer to inform people of a change in the delivery date, so they can get it within a certain period. The timer will push the customer to act now rather than later.
The cart reserved feature will add a timer to the shopping cart meaning the products in the cart will only be available for a certain period of time. This will add a sense of urgency for the consumer who will eventually lose the opportunity to buy those products once the time expires.
The timer will motivate the user to buy the product immediately and not use the cart as a wish list for future purchases. The idea that the item is scarce will push the buyer to pay for the item and not abandon the cart.
Your customers want to know their shipping options before they make a purchase. They may want to buy a product but don’t want to deal with an expensive shipping fee. So businesses can reassure their customers by including a shipping bar at the top of the screen.
The shipping bar gives shipping information to the user. For example, if you offer free shipping in certain countries, you can list them in the bar and clarify it to the buyers. Doing so will reassure them they won’t face shipping fees while making a purchase.
You can even use the shipping bar to offer a first-time free delivery. The approach will help you get more first-time visitors to buy from your store. Once they make that first purchase, you can encourage them to keep buying and become returning customers.
Ensure you update the details regularly to avoid misinformation and confusing your customers. You should also adjust the phrasing to see what works best for your business since different words can appeal to different people.
You want to minimize the number of people who go to your site without making a purchase. You want to leave a good impression on people and secure sales to keep your store running. If you utilize checkout boost, you can increase your sales.
A checkout boost sends a pop-up to the customer while they visit your website. The pop-up can include information about purchases, make an offer, and do anything else to get them to buy something. You can even create different pop-ups to see what works.
Checkout boosts work because it draws people’s attention and gets people to make more purchases. However, if you decide to go with a checkout boost, you should avoid anything too over the top or intrusive since doing so could leave a negative impression on people.
Finding that balance will help reduce cart abandonment while making your customers happy. You can adjust the pop-up window’s size to find the best option for your visitors. You may struggle to identify the right size, so keep at it until you pick an ideal one.
Sometimes, winning your visitors over involves speeding up purchases to save them time. People want to make purchases immediately rather than going through multiple pages and figuring out where they must go to buy those products.
While carts work well for people who want to make multiple purchases, others want to buy one item quickly. To meet their needs, you should add skip to checkout as a drop-down option when your visitors look at products.
The options will let them pick the item, go straight to checkout, and buy what they want. That way, they don’t have to add it to the cart, wait for the page to load, and then make the purchase. If you make it optional, it won’t get in the way of people who want to use the cart.
If you don’t want to go with the drop-down menu approach, put it as a choice next to the “Add to cart” button. Doing so will show people they can buy it immediately, but you increase the odds of a misclick.
Cart abandonment prevents businesses from making money and succeeding, so you must minimize abandonment when possible. Doing so will help boost your sales, secure more customers, and keep them informed with a well-designed store.
Ensure you review the available features and see which ones work for your eCommerce store. That way, you can pick the ideal options, improve your situation, and positively impact your customers.
By using timers, making the buying process quick and easy, and showing all the information on screen, shoppers will be more inclined to finish the purchase.
Sales Rocket, an app that has all of these features along with 35+ more, is available exclusively on the Shopify platform, free for 14-days.
Cart abandonment is a huge issue for e-commerce businesses, and you can't afford to have shoppers leave without purchasing what they came to buy. You don't want your e-commerce site to become an abandoned car lot! As a Shopify store owner, there are many ways to reduce cart abandonment on your Shopify store. Reducing the rate of shoppers abandoning carts can directly impact your revenue significantly. In this blog, we will explore are 6 ways to reduce cart abandonment on your Shopify store with the help of Sales Rocket
With all the effort you're investing in driving traffic to your store, you want to maximize the opportunity your audience has to make a purchase the first time they visit.
When new customers come to your store, they are either going to make a purchase or are going to abandon it. If they abandon, the likeliness of them returning is very low. Customers abandon their shopping carts for all kinds of reasons---not because they don't want what they added to the cart, but because something distracted them or made them change their mind at the last minute.
According to some estimates, e-commerce cart abandonment rates can reach as high as 90%. And while every site is different, there are a number of things you can do to reduce the likelihood of visitors abandoning their carts on your Shopify store. You must have processes in place that will encourage customers to stay on your site and engage further with your brand. This is why abandonment rate optimization is so important.
The good news is that there are several actions you can take to reduce cart abandonment rates and increase your store’s conversions. Because the shopping cart is so critical to your eCommerce store's success, it is important to ensure that your checkout process is set up to encourage sales rather than abandonment.
Ecommerce shops lose millions of dollars every year because of cart abandonment. 63% of all online shoppers who start the checkout process but don't complete it have the intention to complete it. According to Baymard Institute, the average cart abandonment rate is 69.82%. This value is an average calculated based on 46 different studies containing statistics on e-commerce shopping cart abandonment.
The feature allows you to display a countdown timer on your product detail/view pages, informing shoppers how much time they have left to obtain the goods on the next available ship date.
If you're selling products that aren't readily available or on backorder, this tool makes it clear to shoppers when they can expect their order to arrive. For example, if you bought a new phone today, you would want to know when you could expect it to be delivered. Having this information available would encourage me to make the purchase more quickly rather than waiting for another supplier who may ship immediately.
A shipping bar, employs progressive notifications to update their cart contents in real-. time, allowing consumers to see how close they are to earning free shipping at checkout. When customers learn how much their item would cost including delivery, they frequently abandon their shopping carts.
Encourage your consumers to complete the checkout process by making an incentive in exchange for a social sharing on Facebook or Twitter about their order with you. A discount code, a free delivery voucher, or a free gift with purchase might be offered as a reward. This is also beneficial because it helps you gain new followers and creates buzz about your store. The social share button can be added in a few clicks from the Sales Rocket dashboard.
This feature allows customers to save their cart and come back later. This is a great way to reduce cart abandonment because it means that if a customer isn’t ready to buy when they first visit your site, they can return later without losing their items. They don’t have to go through the trouble of finding and adding their items all over again. This is especially helpful if you have long shipping times, or if your customers want to compare products before making a final decision. Cart Reserve not only keeps people on your site longer but also gives them more time to find the products that are perfect for them. Customers love this feature because it allows them to shop for multiple items at once without losing track of what they’ve already picked out. It also makes it easier for customers to find what they were looking for later on if they decide to leave the site without checking out.
Cart Favicon works by displaying an icon with the number of items in your customer’s shopping cart right beside your website’s title. It displays an icon with the number of items in your customer’s shopping cart right beside your website’s title. When a visitor adds a product to their cart, this favicon will update the number of items on it so the customer can see exactly how many items are in their cart at all times. The small icon in the browser, near the page title, shows the number of items in the cart and makes the tab more visible. Basically, on your browser heading, you will have a webpage icon or logo. The cart favicon shows the number of items in the cart beside the logo as shown in the image.
In any store, the Skip to Checkout feature is a must-have. It helps you improve sales and minimize abandoned carts. It allows you to quickly supply your emotional consumers with the goods they desire without having to navigate to the Cart page. Thus, it is highly likely that your store will increase its conversion rate by providing your clients with this feature.
Reducing the number of cart abandonments on your Shopify store is integral to increasing your average order value and maintaining a healthy bottom line. After all, each abandoned cart is a lost sale. The reasons behind cart abandonment are myriad, but you should always be thinking about how you can reduce it. It's a problem that stores are facing no matter the industry or niche, and it's an easy way to grow your store and increase your sales. Abandoned carts are a major headache for Shopify merchants. They can hurt your business in multiple ways, from delayed sales to lost leads. And if there is one thing that is needed to keep your Shopify store running smoothly, it's sales!
Sales Rocket provides you with the best possible way to maximize your sales and minimize cart abandonment by using these functionalities. Start your 14-day free trial and get started on your journey of reducing cart abandonment for your store.
Start your 14-day free trial and get started on your journey of reducing cart abandonment for your store.
There's no guarantee your customers will buy your products when they click on your Shopify store. It's one thing to drive the traffic to your store and another thing to ensure they become customers who purchase your products. It would help if you had an on-page strategy to ensure your customers buy your products, and that's where countdown timers can transform your business.
Countdown timers are one of the best methods to boost sales by creating urgency on the product page.
A countdown timer is a clock that counts down to an action - usually a time—which could be the end of an offer or the amount of stock left. Typically, websites use countdown timers on product or landing pages to convey that 'time is running out.'
Many Shopify stores use countdown timers to boost sales, promote an offer, keep people interested, and encourage shoppers to return to complete their purchases. Sales countdown timers increase sales by 50%, so they're superb conversion boosters for your store.
One of the main benefits of countdown timers is creating a feeling of urgency. It's a superb way to push shoppers into making a quick decision that may fall in your favor. Although companies use various marketing tactics to build a feeling of urgency—a countdown timer is one of the most effective.
When a customer is browsing through your store, you need to catch their attention before they get distracted and decide to log in to their Netflix account. Using a countdown timer on a product is one of the best ways to highlight a product before a customer loses interest in buying your products.
If your customer likes your product and sees a stock countdown timer—they'll often complete the purchase due to a feeling of scarcity. Researchers Adewole, Worchel, and Lee found that scarcity dramatically alters human perception in a 1975 study. It dramatically increases the instinct to complete the purchase.
What makes humans curious? There are many things, but witnessing something they haven't seen always generates curiosity. You can make your customers feel extremely curious by creating a unique ad and adding a countdown timer.
The best way is to use third-party Shopify apps to generate a countdown timer on your Shopify store. An excellent third-party app will offer:
eCommerce stores are using many tactics to drive sales in 2022. Countdown timers are a way to drive urgency, scarcity, and ultimately sales.
Countdown timers are incredible conversion boosters that can transform your entire Shopify store.
Searching for the perfect app on the Shopify app store can be daunting, especially when you are just starting your eCommerce store. With over 7,000 apps to choose from, it can be challenging to understand what is needed and what isn't to get sales flowing in.
The notion of utilizing 40+ functions in one app may seem confusing to any eCommerce business. At this point, using apps, in general, could be confusing.
If you are trying to understand if installing multiple apps is right for your business or if using a single app that does it all is the move, keep reading on to learn about the pros and cons of using one single app with 40+ functions.
The idiom 'a jack of all trades is a master of none' is probably familiar to you. When you're trying to optimize your business for higher conversion and create an environment of trust in your store, should you choose specialized apps that do that one thing and do it well, or should you be looking at an all in one solution that will get you there while reducing your overall overhead?
We're going to explore the idea of having multiple app functions rolled into 1 app for Shopify, and decide if this checks out. We'll discover if the pros far outweigh the cons, and in the end, we will leave it up to you to decide for yourself.
For Shopify stores that are just launching, you likely might not have a ton of capital on hand. Having 40+ apps with multiple functions on your store is more feasible and cost-effective than having separate apps. Each app adds up, increases your overhead, and cuts down on profit margins. It saves you money that could be invested in other aspects of your store such as increasing stock or driving more traffic.
Increase Conversions, Reduce Cart Abandonment, and Build Trust
You get a range of functions by installing one app that can help you to boost conversion with features such as the countdown timer which is an excellent way to create urgency during the purchasing decision of customers, resulting in more conversions.
Create trust with buyers with social proof, and reduce cart abandonment with features such as skip to checkout allowing you to swiftly provide shoppers with the products they want without having to visit to the cart page. Instead of installing multiple apps to gain these benefits, you can install just one app and get all of them all-in-one.
The beauty of working within the Shopify platform is the independence of development resources in a lot of areas of your store's operations. The more apps you add to your store, the more code you might need to clean up when you uninstall those apps. To get certain apps to work, you will also potentially need to tap development resources.
With an all-in-one app, they are designed to function independently of the code of other apps. As a result, your eCommerce store will no longer look disorganized, and you won't have to worry about app code conflicts. Having one app, with one support team will cut down on the time it could take to resolve any issues that may arise so you can concentrate on running other aspects of your growing business.
Nothing will kill conversions faster than a store with a slow page load speed; it is frustrating and will almost certainly turn the shopper off, encouraging them to abandon your store within seconds of entering. When you install multiple apps on your Shopify store, your page load speed may become slow as a result. Lower load times equals impatient and irritated shoppers. A high bounce rate signals to Google that there is a problem with your store and will impact your placement on the search engine.
Hiring a developer can be costly, especially if you have a small store and are just getting started. Having one app eliminates the need for you to configure several apps for your store, this can be time-consuming and not worth it while you can spend that time growing your business.
Because of the affordability, this could be the best option for new merchants, especially if you don't know where to start. Paying monthly fees for multiple apps is the quickest way to deplete your finances, so why do it when you can get multiple apps for one flat rate? Save money, and use it on marketing and inventory to gain more customers instead of paying for multiple apps that may harm your store.
In conclusion, if you're a new Shopify store looking to increase conversions from paid traffic, need more flexibility with adding apps without requiring development resources, and want to get multiple functions for one price, using an all-in-one app solution might be the best way to go.
Now that we've discussed the benefits, there are downsides to having so many apps in one.
With so many apps in one, there is little room for specificity, which means you get a little of everything and those features are limited. There is a tipping point in your store where you might need more advanced features and will outgrow the basic functions available in an all-in-one app.
This occurs when your store has grown beyond its current capacity to use 40+apps in one and therefore you want something more robust and specialized for your store.
Sometimes you have to start somewhere and you might outgrow your tech stack as your business evolves and needs change. In this case, looking towards a more specialized solution might be the way forward.
In conclusion, with so many apps available, it may be difficult to decide which ones are suitable for your store. We hope that this article provided you with the insight you needed to select which apps are appropriate for your store! So, now that we've discussed the pros and cons of using an all-in-one solution like Sales Rocket on Shopify, which combines the functionality of 40+ apps, which approach is best for your eCommerce business today?
Start your 14-day free trial today to explore how Sales Rocket for Shopify can increase the overall operation of your store.