Conversions are exciting, aren't they? They're the moments when a customer visits your Shopify store and decides to buy one or many of your products. A new site visitor is going to do one of two things: either buy a product or three or abandon because the experience fell flat compared to other stores they visit in their journey of discovery. With so many things out of your control, it's important to focus on the things you can control, such as having the right tools and strategies in place to turn more casual visitors into paying customers.
Conversion rate optimization is a process that helps merchants improve the percentage of store visitors that complete the desired action, such as making a purchase. It's beneficial for any store looking to benefit from an improved customer experience and increased revenue.
Customers have specific expectations when visiting your store today. Therefore, it needs to be designed with your customers in mind. Buyers are busy people who are looking for convenience and ease. Managing a Shopify store takes a lot of time, energy, and can get very expensive when adding tools to run your business. If you're unsure how to use apps to optimize your store or don't want to spend several hundreds of dollars on your app tech stack, then considering an all-in-one Shopify app like Sales Rocket might be the best strategy.
If you're reading this, you're either reviewing the performance of your site to see how it can be optimized or you want to understand more about conversion rate optimization. We're going to assume you want to learn more about CRO because you've found a flaw in your conversion funnel and want to fix it. Maybe people are visiting your store but not purchasing anything. There might be a leak and we're here to help you plug it with some site options with powerful functionality.
Let's review five features of Sales Rocket that will improve your store and ultimately aid in capturing conversions.
A Stock Countdown feature allows you to generate a sense of urgency by showing your customers how many items are left in stock. Stock Countdown will make it look like there is limited stock, so customers will be more likely to buy before the product runs out.
Urgency can be a powerful marketing tool in your eCommerce toolkit. Incorporating a feeling of urgency on your Shopify store might help increase conversion rates.
Stock Countdown also shows your shoppers how many items were sold and how many items are left in stock. This feature can be used on individual products or all of your products at once.
Sales Pop Notifications allow your store to show an alert when a customer purchases an item from your store. These alerts give customers a sense of urgency that other people are buying your products at the same time as they are looking to do the same, which can persuade them to buy as well.
These pop-ups display the customer’s name, location, and the product they bought. The goal of this feature is to create a sense of urgency for your customers and make them feel like other people are buying products from your store. This can have a significant impact on your store's conversion rate.
it's clear how useful this feature is for increasing conversions and boosting sales by making your store look busy and trustworthy. When shoppers visit your store, it builds trust for your brand and incentivizes more sales from visitors.
An Animated Add to Cart button makes the Add to Cart button appear larger as you scroll down the page. It's easier for customers to see and click on the Add to Cart button, so they are more likely to add items to their shopping cart.
The Sales Rocket app adds an "Add to Cart" button to the photos in your product gallery, so customers can add items to their cart without visiting a product page. Giving your customers an easy way to buy products is the name of the game here!
The Countdown Timer feature offers the best solutions to create urgency that motivates hesitating customers to buy as soon as possible to catch the juicy deals before time runs out. A countdown timer is a virtual clock that counts down from a certain date or number to signify the end or start of a promotion or event.
Countdown timers are a common feature on eCommerce sites, especially during holiday sales periods like Black Friday and Cyber Monday. They're also an effective way to provide a sense of urgency for your customers by making them aware of how much time is left before an offer expires.
Stores utilize countdown timers to count down the days before a special price or offer becomes available. It may be used to pique people's attention and keep them coming back for more.
Countdown timers allow e-commerce stores to show a countdown to the beginning of sales or the end of discounts. This can assist to reduce basket abandonment, resulting in increased sales.
Create urgency that motivates hesitant customers to buy as soon as possible to catch the best deals before time runs out. You can display sales countdown timers on specific product pages, collection pages, and even the homepage, so customers cannot neglect the offers that are getting timed out.
In the end, there are a number of variables you can tweak when aiming for conversion, with each one contributing to a sizeable change in your conversion rate. The main takeaway is that all areas of your store from the home page to, the product page, to the cart, all have a significant impact on your conversion rates. Small, tactical tweaks won’t shoot your conversion rate to the moon, but it is important to keep these areas in mind as you work on additional pages on your site. Increasing conversion rates can be a tricky thing to master, but with the help of Sales Rocket, you can make a real difference in capturing sales to your Shopify store. There are 40+ features available in Sales Rocket today that have other functions that we will cover in future blog posts.
Start your free 14-days trial with Sales Rocket to start increasing your store’s conversion rate today!