Searching for the perfect app on the Shopify app store can be daunting, especially when you are just starting your eCommerce store. With over 7,000 apps to choose from, it can be challenging to understand what is needed and what isn't to get sales flowing in.
The notion of utilizing 40+ functions in one app may seem confusing to any eCommerce business. At this point, using apps, in general, could be confusing.
If you are trying to understand if installing multiple apps is right for your business or if using a single app that does it all is the move, keep reading on to learn about the pros and cons of using one single app with 40+ functions.
The idiom 'a jack of all trades is a master of none' is probably familiar to you. When you're trying to optimize your business for higher conversion and create an environment of trust in your store, should you choose specialized apps that do that one thing and do it well, or should you be looking at an all in one solution that will get you there while reducing your overall overhead?
We're going to explore the idea of having multiple app functions rolled into 1 app for Shopify, and decide if this checks out. We'll discover if the pros far outweigh the cons, and in the end, we will leave it up to you to decide for yourself.
For Shopify stores that are just launching, you likely might not have a ton of capital on hand. Having 40+ apps with multiple functions on your store is more feasible and cost-effective than having separate apps. Each app adds up, increases your overhead, and cuts down on profit margins. It saves you money that could be invested in other aspects of your store such as increasing stock or driving more traffic.
Increase Conversions, Reduce Cart Abandonment, and Build Trust
You get a range of functions by installing one app that can help you to boost conversion with features such as the countdown timer which is an excellent way to create urgency during the purchasing decision of customers, resulting in more conversions.
Create trust with buyers with social proof, and reduce cart abandonment with features such as skip to checkout allowing you to swiftly provide shoppers with the products they want without having to visit to the cart page. Instead of installing multiple apps to gain these benefits, you can install just one app and get all of them all-in-one.
The beauty of working within the Shopify platform is the independence of development resources in a lot of areas of your store's operations. The more apps you add to your store, the more code you might need to clean up when you uninstall those apps. To get certain apps to work, you will also potentially need to tap development resources.
With an all-in-one app, they are designed to function independently of the code of other apps. As a result, your eCommerce store will no longer look disorganized, and you won't have to worry about app code conflicts. Having one app, with one support team will cut down on the time it could take to resolve any issues that may arise so you can concentrate on running other aspects of your growing business.
Nothing will kill conversions faster than a store with a slow page load speed; it is frustrating and will almost certainly turn the shopper off, encouraging them to abandon your store within seconds of entering. When you install multiple apps on your Shopify store, your page load speed may become slow as a result. Lower load times equals impatient and irritated shoppers. A high bounce rate signals to Google that there is a problem with your store and will impact your placement on the search engine.
Hiring a developer can be costly, especially if you have a small store and are just getting started. Having one app eliminates the need for you to configure several apps for your store, this can be time-consuming and not worth it while you can spend that time growing your business.
Because of the affordability, this could be the best option for new merchants, especially if you don't know where to start. Paying monthly fees for multiple apps is the quickest way to deplete your finances, so why do it when you can get multiple apps for one flat rate? Save money, and use it on marketing and inventory to gain more customers instead of paying for multiple apps that may harm your store.
In conclusion, if you're a new Shopify store looking to increase conversions from paid traffic, need more flexibility with adding apps without requiring development resources, and want to get multiple functions for one price, using an all-in-one app solution might be the best way to go.
Now that we've discussed the benefits, there are downsides to having so many apps in one.
With so many apps in one, there is little room for specificity, which means you get a little of everything and those features are limited. There is a tipping point in your store where you might need more advanced features and will outgrow the basic functions available in an all-in-one app.
This occurs when your store has grown beyond its current capacity to use 40+apps in one and therefore you want something more robust and specialized for your store.
Sometimes you have to start somewhere and you might outgrow your tech stack as your business evolves and needs change. In this case, looking towards a more specialized solution might be the way forward.
In conclusion, with so many apps available, it may be difficult to decide which ones are suitable for your store. We hope that this article provided you with the insight you needed to select which apps are appropriate for your store! So, now that we've discussed the pros and cons of using an all-in-one solution like Sales Rocket on Shopify, which combines the functionality of 40+ apps, which approach is best for your eCommerce business today?
Start your 14-day free trial today to explore how Sales Rocket for Shopify can increase the overall operation of your store.