Suggests products that complement the main product increasing the average order value for the e-commerce store. Shoppers might discover and purchase products they hadn't initially considered, boosting the overall sales.
Customers can conveniently find & add additional items to their cart without having to search for them individually. This simplifies the shopping process and saves time for customers
Suggests that other customers have found value in purchasing those products together, reinforcing the perception that they are making a smart choice